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Leaking When You Cough, Sneeze, Laugh, or Exercise.

Stress urinary incontinence is one of the most common and most treatable forms of bladder leakage. You don’t have to keep managing it alone.

Leaking When You Cough, Sneeze, Laugh, or Exercise
Leaking When You Cough, Sneeze, Laugh, or Exercise

Why this matters

50%

of women will experience SUI at some point in their lifetime

95 %

improvement in SUI symptoms reported with Freedom+ treatment*

0

downtime return to normal activities the same day

What’s Happening in Your Body in Plain Language

Stress-urinary-incontinence-(SUI)-explained

Stress urinary incontinence (SUI) occurs when physical pressure or ‘stress’ is placed on the bladder during movement or exertion, and urine leaks because the muscles holding the bladder outlet closed are not strong enough to resist it.

The muscles responsible for this closure are the pelvic floor, specifically the pubococcygeus and external urethral sphincter. These muscles act as a supportive hammock beneath the bladder and urethra. When they are weakened, stretched, or poorly coordinated, they cannot reliably counter sudden increases in intra-abdominal pressure, the kind generated by a cough, a sneeze, a jump, or a heavy lift.

The result is involuntary leakage. Not because your bladder is ‘weak.’ Because the pelvic floor muscles that support it need rehabilitation.

Stress-urinary-incontinence-(SUI)-explained

Why Does Stress Incontinence Develop?

Stress urinary incontinence (SUI) is not an inevitable part of aging, having children, or being active. It is the result of specific, identifiable physical changes to the pelvic floor and it can be addressed with targeted treatment.

Common Causes in Women

Common Causes in Men

Targeted, Non-Surgical, Evidence-Informed Care

Our approach addresses the root cause directly: weakened pelvic floor muscles. We offer two complementary, non-invasive treatment options that can be used independently or together.

The Freedom+ Chair FMS Pelvic Floor Rehabilitation

Directly targets the muscle weakness responsible for leaks with movement.

Pelvic Floor Physiotherapy

Comprehensive assessment and personalised rehabilitation for lasting pelvic floor strength.

Talk to Our Wellness Team

You’ve put up with this long enough. Let’s get you the support you need safely, privately, and without judgment.

Real postpartum recovery journeys

I avoided running for two years because of leaks. I didn’t even know there was a non-surgical option. After six sessions, I’m back to my morning runs without thinking twice.

Jennifer L., 47 — Pickering, ON
Stress incontinence patient · Freedom+ Chair

Our Patients’ Recovery Journeys

Understand what's happening in your body

Not sure which condition applies to you? Our conditions pages explain each type of pelvic floor dysfunction in plain, compassionate language — including what causes it and what treatment may help.

Postpartum Pelvic Floor Dysfunction

Postpartum Pelvic Floor Dysfunction

Postpartum pelvic floor dysfunction is one of the most common.

Urge Incontinence & Overactive Bladder

Urge incontinence and overactive bladder are among the most disruptive.

Urge-Incontinence-&-Overactive-Bladder

Pelvic Floor Weakness & Dysfunction

Pelvic floor dysfunction isn’t always about visible leaks. Pressure, heaviness.

Stress Urinary Incontinence

Stress urinary incontinence is one of the most common and most treatable forms of bladder leakage

Diastasis-Recti-&-Core-Separation

Diastasis Recti & Core Separation

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Postpartum-Pelvic-Pain-&-Discomfort

Postpartum Pelvic Pain & Discomfort

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Questions About Stress Urinary Incontinence

Something not answered here? Call us directly our team is always happy to talk things through.

No. Stress incontinence is caused by weakened or poorly coordinated pelvic floor muscles — not a weak or malfunctioning bladder. The bladder itself typically functions normally. Targeting the pelvic floor through treatment addresses the actual source of the problem.

Kegel exercises can help mild cases, but many people perform them incorrectly or generate insufficient activation for meaningful improvement. The Freedom+ Chair delivers thousands of precisely targeted, supramaximal contractions per session — far exceeding what voluntary exercises typically achieve.

No. While SUI is significantly more common in women, it affects men — particularly those who have undergone prostate surgery or radiation therapy. Treatment is equally effective across genders.

The Freedom+ Chair is a fully clothed treatment — no undressing at any point. Pelvic floor physiotherapy may involve internal assessment if clinically appropriate and with your full informed consent. This is always explained in advance; you remain in complete control throughout.

More questions? Call us directly at
(905) 487-4411

Ready to Get Your Active Life Back?

Book a free, confidential consultation at our Ajax clinic. No referral required.

Serving Ajax, Durham Region, and the GTA East corridor.

Located at 555 Kingston Rd West, Ajax — we’re one of the most accessible integrative clinics in the region. Most patients drive 20 minutes or less.